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Archive Marketing, PR and Media Archive YTKO and Serino open up US markets
Archive Marketing, PR and Media Archive YTKO and Serino open up US markets | YTKO and Serino open up US markets |
| Written by Business Weekly | |
| Thursday, 17 August 2000 | |
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Launching products and services in the US can be costly and risky without knowledge of the local market.
Launching products and services in the US can be costly and risky without knowledge of the local market. In September you’ll have the chance to explore how to maximise your US opportunities, learning from companies with solid experience of turning potential into profit. Finding and appointing a local marketing agency with the essential experience and contacts is vital to achieving success in the States. YTKO, the European marketing agency headquartered in Cambridge, has a partnership with Serino Associates in Massachusetts, which helps clients ensure they approach their markets with the right messages via the right channels. Together they offer a full service from strategy through to detailed implementation of communications programmes, informed by an understanding of the needs of suppliers and distributors. From September 18-22, Serino Associates’ directors will be in Cambridge holding meetings and a workshop at YTKO’s Portugal Place offices aimed at senior executives in organisations who need to plan and deliver a successful US market entry. Delegates can investigate US culture and gain an understanding of working practices, what to consider when approaching the market and how to set up the right channels of distribution. If you’re interested, email Jeanette Ives at YTKO on This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , and she will call to discuss which areas would be most valuable to explore. Serino Associates has over 30 years’ experience in helping companies such as Hewlett Packard and Digital/Compaq thrive in the US. They also work very closely with one of the large US-based dot com infrastructure integrators and their partners up and down the supply chain. YTKO has been delivering worldwide channel marketing plans to its clients for over 20 years. |
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