| Koreans seek European foothold |
| Written by Business Weekly | |
| Friday, 22 February 2002 | |
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Cambridge based international market enabler, YTKO, has been appointed by the Korean IT Industry Promotion Agency to advise on European business opportunities and routes to market for Korean hardware and software companies.
Cambridge based international market enabler, YTKO, has been appointed by the Korean IT Industry Promotion Agency to advise on European business opportunities and routes to market for Korean hardware and software companies. The 12 month agreement enables YTKO to help KIPA set up networking channels, promotion and marketing of Korean high technology enterprises, and also to utilise Korea’s new iPark launch pad facility in London. It also covers inward investment opportunities into Korean ventures, both early-stage and established. The Korean Ministry of Information and Communication supports the Korean IT Industry Promotion Agency (KIPA) with over $330 million to build and run a worldwide support function for Korean IT hardware and software companies. This massive budget is designed to achieve international awareness and sales, from fully-resourced facilities called iParks across the world. Up to ten Korean hi-tech companies will set up in Europe in 2002, from the London base and YTKO is already consulting two of them. NeoMtel specialises in animations deliverable to mobile telephones. CNNC Co develops popular children’s interactive educational games featuring a series of interchangeable books. YTKO is advising on routes to market in the UK and throughout Europe. YTKO associate in Boston, Andover Partners, is also working with KIPA at the Boston iPark, on entry for Korean technology companies into the US marketplace, and globally. |
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