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| Black Pig banks on Bottle Company |
| Written by Business Weekly | |
| Friday, 21 January 2005 | |
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The UK’s leading glass merchant, International Bottle Company (IBC) has appointed Hertfordshire-based strategic marketing and design consultancy - Black Pig to provide public relations and web design services.
The UK’s leading glass merchant, International Bottle Company (IBC) has appointed Hertfordshire-based strategic marketing and design consultancy - Black Pig to provide public relations and web design services. Black Pig won the pitch against five other agencies in the UK and has been appointed on a 12-month contract. AS IBC’s retained PR agency, Black Pig will implement a bespoke media relations campaign, raising awareness of the IBC brand and reaffirming its position as leaders in its field. Black Pig will also provide support for the exclusive International Perfumery and Cosmetics Exhibition – Cosmoprof, hosted in Bologna in April. IBC was established nearly 100 years ago and is renowned for helping leading brands including Marks & Spencer and The Body Shop develop bespoke and standard glass and plastic bottles. It is diversifying into the home care, pet care and garden markets.
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