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International initiative by franchise firm | International initiative by franchise firm |
| Written by Business Weekly | |
| Tuesday, 13 September 2005 | |
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A leading franchise consultancy group based in Norwich is spearheading a US and international government supported initiative, designed to facilitate the growth of cross-border franchising.
A leading franchise consultancy group based in Norwich is spearheading a US and international government supported initiative, designed to facilitate the growth of cross-border franchising. Franchise Development Services Ltd (FDS) has formed the International Government Franchise Initiative‚ to give franchisors a suitable networking platform for recruiting high net-worth brand builders. Supported by the US Commercial Service and other export agencies, the initiative involves franchisors that cover food & beverages, hospitality, retail and services. Paul Cairnie of FDS, who is driving the initiative, said: “The sale of an international franchise licence requires a different platform to that of a domestic franchise sale. “Trade shows, national media, online marketing and magazines are great for recruiting franchisees within a country but recruitment on an international scale requires a combination of targeted marketing to high net-worth buyers and face to face meetings.” As part of the initiative FDS, which has 25 years of experience advising franchisors, will stage a European trade mission in October comprising government organised matchmaking meetings, a franchising equivalent of speed dating plus print and online support marketing. Participating franchisors will also benefit from attending three events for market education and orientation in Brussels, Valencia and Milan. A number of embassies have already shown their support for the initiative.
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![]() Kester Cunningham John Solicitors www.kcj.co.uk Category: Legal |