| BBC contract for Nice Tech |
| Written by Business Weekly | |
| Thursday, 22 February 2007 | |
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Cambridge start-up, Nice Tech Ltd, has been awarded a breakthrough contract to develop a Massively Multiplayer Online Game (MMOG) for the BBC.
The groundbreaking online world will be developed for new children s programme, Tronji, and has been commissioned by Ragdoll Worldwide Ltd, a joint venture between BBC Worldwide and award-winning children’s television producer, Ragdoll, creator of Teletubbies and ragdolls, Rosie and Jim. Aimed at children aged six to nine years, the series involves two co-existing worlds: the Tronji world and the real world, blending live-action and real children within a CG-animated environment. The on-line game will allow children to enter an immersive Tronji world via their home computer and engage and explore with other children in a fully interactive and evolving environment. Nice Tech will develop the Tronji MMOG using its breakthrough technology, Alice-Server, which uses an innovative, biologically inspired, development philosophy to produce online virtual worlds. The company claims that the scale of the Tronji MMOG makes it the most ambitious game of its type for children of this age yet developed and forms an integral part of the Tronji experience for Ragdoll Worldwide. Paul Baker, Nice Tech’s chief executive, said: “This is a breakthrough contract for us as we are a new company. “We are confident that our expertise and enthusiasm will enable us to deliver a truly innovative online experience.” It is anticipated that children will be able to enter the fantasy Tronji world in early 2008 when it will be accessible in the UK via the CBBC website.
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