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Written by Business Weekly
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Thursday, 22 February 2007 |
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ypertag in Cambridge has developed a new device to enable proximity marketing campaigns to connect to more devices simultaneously while maintaining the maximum download speeds – previously an issue for Bluetooth devices in high footfall environments.
By allowing devices to collaborate, the emergent technologies mean that consumers can experience enhanced connection and download speed compared to a standard Bluetooth proximity marketing implementation. This is said to provide increased positive interactions for advertisers. |
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