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Actimax revenues up 70 per cent |
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Written by Business Weekly
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Wednesday, 11 April 2007 |
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The sound of a human voice behind the digital vacuum of cyberspace has been credited as being a major contributor to a 70 per cent revenue increase experienced by telecoms marketing firm, Actimax, in 2006.
The sound of a human voice behind the digital vacuum of cyberspace has been credited as being a major contributor to a 70 per cent revenue increase experienced by telecoms marketing firm, Actimax, in 2006. The Essex company reports that turnover rose from £3m to £5m. It believes that this was due to increasing realisation by online retailers that they could beat competitors by having a highly efficient call centre behind the scenes. It says discerning online customers opt to use websites with access to a human voice rather than having to rely on a virtual presence to answer queries or resolve problems. Actimax MD John Massey, said: “As more online retailers have realised that a human element enhances Internet sales potential, we have been contracted to install and upgrade more Computer Telephony Integration (CTI) systems.” |
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