| Linx parades curves to good effect |
| Written by Business Weekly | |
| Thursday, 14 June 2007 | |
|
A factory conveyer belt probably isn’t the first thing which comes to mind when choosing a setting for a new shoot ‘em up computer game, but a chaotic factory floor has proved the perfect backdrop for a great new viral game designed by seamless communications agency Ware Anthony Rust (WAR).
As part of its ongoing work for Linx Printing Technologies Ltd, WAR has created a fully integrated global campaign to help launch the Linx 6900 – a new continuous ink jet printer. WAR designed a range of adverts and the Lock n’ Code game, which transports players to the factory floor where they use the Linx 6900 to code eggs, frozen chickens and beer bottles as they pour down a conveyer belt. But it’s not as easy as it first looks as unruly workmates and a flirtatious secretary do their best to distract you from hitting the target. This is the first time a branded game has been used to increase awareness in the continuous inkjet industry and signifies another success for WAR, which recently won a top design award at the 2007 Creative East Awards. |
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