Business Weekly - Cambridge, UK

Not at all. We often approach something from two completely different points of view but have never had a deadlock. The combination of Reuben’s product development and marketing background and my banking and business background complement each other extremely well.

Reuben manages the product development, marketing and sales, which is where his expertise lies. I get heavily involved finalising the commercial details of the deals, general business planning and communicating our achievements to investors and the wider financial community.

It means we can focus our abilities where they are best suited without being distracted by other issues. In a small technology company this is crucial because it means full attention can be focused on the development and marketing of the technology as well as on the commercial and financial aspects of the business.

Such an approach has helped our team to deliver significant successes as we have delivered contract wins with the likes of Whirlpool, Nestle, Hamilton Beach / Febreze and others.

The Timestrip label is extremely versatile and we have been working with key players in all our target markets – from food and beverages, appliances, catering through to cosmetics, pharmaceuticals and medical devices.

This gives us fantastic brand visibility and offers numerous chances for the technology to take off. People could argue that we are spreading ourselves too thinly, but I think we would be missing out on so many opportunities if we weren’t actively promoting the versatility of the product.

Since February we have been working with PATH, the Seattle based international non-profit organisation involved in improving worldwide health through technology. They have been evaluating the iStrip as part of their active programme to identify the incidence of accidental freezing in vaccines. We have been very pleased with progress here.

We have also recently announced that the iStrip has been successfully trialled by DHL, one of the world’s largest logistics companies, who have endorsed its use in temperature assurance during transportation – a major challenge for logistics companies today.

Not only can it help monitor optimum transport temperatures but it can also identify, when problems do occur, which particular parts of a pallet or shipment have been adversely affected. This allows targeted disposal of affected products, reducing the need to destroy a product that may be scarce or valuable.

We are interested in all our key target markets, and each one is significant for the company in different ways, but the food and beverage sector is a natural home for Timestrip. In addition, the revenue potential from this sector is so significant that it is at the heart of our efforts. The appliance market is ideal for Timestrip and represents a significant opportunity in terms of recurring revenues through our contracts with Whirlpool, Febreze and Bioconservacion to name just a few.