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Strong revenue growth cuts operating losses at Bango

Written by Sam Fountain

Friday, 08 February 2008

Mobile internet platform provider, Bango has announced continued strong trading during the second half of the year, resulting in narrowed operating losses and has unveiled a broadened range of products as the company moves from strength to strength. The Cambridge-based firm said that strong growth in revenue from end-users, during the period led to a continued reduction in operating losses, broadly in line with market expectations. It also announced Bango Analytics, a new product enabling content providers to optimise their offering on the mobile web. Bango said that the product enables businesses to get a better return from their marketing and advertising investment on the mobile web, by capturing valuable mobile-specific data about mobile users responding to campaigns, and presenting that data in an easy to use form to enable informed decision-making. It said that a widely held view within advertising agencies that the inability to  measure the effectiveness of mobile marketing is holding back investment, and Bango Analytics counters this by measuring the effectiveness of Google, Yahoo!, AdMob, JumpTap, Microsoft and the many other advertising and search marketing opportunities available on the mobile web. "Mobile needs a better, more innovative way to provide accurate conversion tracking for mobile ads,"said the Managing Director of leading mobile search marketing agency, AccuraCast. "And Bango Analytics promises to do just that by understanding how the mobile user connects to the internet" Shares in the firm have seen a modest gain of almost three per cent to 36p. Set as favorite Bookmark Email This Hits: 432 Trackback(0) TrackBack URI for this entry Comments (0) Subscribe to this comment's feed Write comment This content has been locked. You can no longer post any comment.

 

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