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Born in City but bread in Luton?

Written by News Desk
Wednesday, 09 April 2008
New products for Daily Bread Ltd, the sandwich maker which holds a Royal Warrant, could be produced from Luton following its acquisition by Hain Celestial, the international food producer. Daily Bread has been looking for extra capacity to expand the business and now hopes to grow revenues from £14 million by at least 100 per cent over the next two years according to Timothy Roupell, founder and executive director. “We are looking to expand mainly in the travel sector: airlines and trains and maintaining a quality focus,” said Roupell. “The focus will continue to be sandwiches and salads, but still in our niche at the top end of the market. The whole London workforce will remain in place, but new business may move to Luton. “Further down the line we may expand the product offering.” The purchase is the first of a London company since Hain Celestial established its UK division with the 2006 acquisition of a Heinz manufacturing site in Luton – now the European HQ. The deal strengthens its existing prepared foods operation with a branded fresh platform, primarily serving the UK market.