Manufacturing
Companies join forces to break China and ramp up revenues
Registration | Companies join forces to break China and ramp up revenues |
| Written by Tony Quested | |
| Wednesday, 09 April 2008 | |
![]() Striking oil: Amarinth’s technology is proving a worldwide wow in the industry And it believes some of its latest success is down to the application of technology, in particular a 3D modelling technology called SolidWorks, supplied by Cambridge based Innova Systems. Founded in 2002, Amarinth has customers all around the world including AMEC, BP and Shell, and has recently shipped a pump into China for the first time. It has much to celebrate: Revenues have grown 500 per cent in five years and the business has been profitable from year two. Amarinth pumps can cost over £100,000 each because of the high grade materials used in their construction and the requirement to be manufactured to stringent safety critical standards similar to those seen in the aviation industry. “The materials we use and the process of building each pump can be extremely costly,” said MD Oliver Brigginshaw. “With SolidWorks, we are able to create a 3D virtual model of each pump design to ensure everything fits and that everything will work prior to production. “The SolidWorks tools also generate the files, the drawings and reports that we need for both manufacture and safety certification and have also enabled us to create more complex and more refined parts, enabling us to produce more efficient, more reliable and better performing pumps.” SolidWorks’ company Innova Systems has also played an important role in Amarinth’s adoption of this technology. Innova has provided extensive training, technical support and consultancy, ensuring that Amarinth’s engineers can exploit the software to the full. Innova has also supplied related software called Cosmos that enables engineers to analyse the physical properties of a design, such as weight and strength. “With the massive hikes in metal prices such as nickel, the Cosmos tool has been a very important addition to the SolidWorks package,” said Brigginshaw. “Cosmos enables us to analyse the materials of design and has allowed us to reduce the metal content of some pumps without compromising on the performance or safety. “It also helps us to understand how much a pump will weigh prior to production. This is an important issue when the pump is destined for an oil rig at sea.” Although Amarinth is essentially a mechanical engineering led company, it has no doubts that it is the application of the latest computer technology that has put it ahead of the competition. This provides its customers with sophisticated on-line ordering and tracking systems. Amarinth is now aiming to create a link from its web page to the SolidWorks database so that customers can view 3D models of pumps and parts. The company has already built a database of over 20,000 pump components, reducing response time for a drawing with a new enquiry on a vertical pump from five days to three hours and with a considerable improvement in design accuracy and consistency. Brigginshaw said: “In the oil industry, time really is money – so being able to build and deliver pumps faster than the competition puts us in a stronger position to command a good price and build a stronger business.”
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