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Ubisense

East of England Business Awards - 2009 entrants
Written by News Desk   
Thursday, 12 November 2009 13:47

Ubisense tagsAs a specialist in pinpoint accurate locational technology, Ubisense Ltd is exactly in the right position to achieve its goal of becoming Cambridge's next £1 billion company.

The business designs, develops, manufactures, sells and supports precise real-time location systems that provide accurate 3D tracking of tagged items to within 15cm of their actual position.

It has entered three categories of the Awards - Killer Technologies, Private Company of the Year and International Trade.

In Q4'08, Ubisense became profitable, maintaining this profitability through 2009 despite the recession.

It was the highest placed company in the region for both the Deloitte Fast 50 (the second year in a row) and the Sunday Times TechTrack 100.

Ubisense has recently opened new offices in Canada, Australia and New Zealand, helping to expand a customer base that already includes major production deployments at Aston Martin, BMW, and POSCO.

It has other deals in place with Honda, Caterpillar, DHL, Duke Energy, Deutsche Telekom and the US Army.

It continues to be the only ultra-wideband RTLS provider with product that is certified in both the US and Europe and has recently launched Series 9000 for use in South Korea.

Ubisense bore all the hallmarks of a global great from its very foundation in Cambridge UK. Its rich promise has been fulfilled across industry and across borders - to such an extent that Ubisense now has more than 400 customers in 25 countries.

Ubisense technology is so disruptive it is revolutionising entire industries - tracking people and assets with unmatched accuracy, and enabling visibility and control of previously intractable business challenges in some of the world's most hostile environments.

This summer, the company announced the availability of its award winning solution in Korea and acceptance of the world's most reliable RTLS System at POSCO's Finex Plant in Pohang, South Korea.

The fourth largest steel producer in the world and a bedrock of Korea's industrial development, POSCO is an innovative leader in Korean industry.

Korean manufacturers include some of the highest volume automotive plants in the world, so the timing of the availability of Ubisense has been hailed by industry observers as a master stroke.

More recently, Ubisense has helped develop a system that it is hoped could revolutionise the livestock industry.

Its location system is being used by Danish company SmarterFarming in its 'Cowdetect' product. The system monitors the movement and behaviour of cows in real-time to a positional accuracy of 15 cm and has now been installed in three Danish dairy farms, tracking over 1000 cows every second.

Don Broom, the world's first professor of animal welfare, based at the University of Cambridge, said: "For years farm managers and vets have needed to know more precisely the patterns of movement that will allow them to correlate behaviour with health and it appears that Smarterfarming and Ubisense have made that possible."

The Danish science office, AgroTech, has calculated that the value of this location information could be as high as 355 Euros per animal for a lactating cow if it is acted upon.

Demonstrating the range of prime sectors for its technology, Ubisense recently teamed up with Virginia company RFID Global solution Inc to target defence and industrial markets.

RFID leads in real-time asset visibility solutions and the partners announced immediate availability of applications for the defence and industrial markets using Visi-Trac -  an enterprise platform which captures a wide range of RFID and sensor technologies allied to Ubisense technology.

Richard Green, CEO of Ubisense said: "RFID Global Solution has a significant customer set across the US Department of Defense, including the US Army and other services branches, Boeing Kennedy Space Center and other aerospace manufacturing and commercial customers with enterprise asset tracking need. It is a key addition to our global partner ecosystem."

Last Updated on Thursday, 12 November 2009 13:47