Cambridge UK is celebrating the most successful year in its history for conference and events business – boosted by the burgeoning international success of its leading technology companies.Conference Cambridge, which markets Cambridge University and college venues globally, says the latest figures break all previous records in its 14-year history.
It reports an 11 per cent increase in the volume and value of enquiries from July 2011-June 2012.
A total of 2,775 enquiries were taken worth £28.8 million, compared to 2,496 valued at £26 million in the same period last year.
Of these, 911 bookings were confirmed worth £5.3 million, versus 785 bookings worth £4.3 million in 2010-11. This means that out of the total number of enquiries, 30 per cent have booked and a further 11 per cent are provisional or still live.
In terms of event trends, there were fewer day delegates during the year and events were smaller with 75 per cent for 50 or fewer guests.
Residential events accounted for 25 per cent of the total number of enquiries – the same as the previous 12 months.
Sources of enquiries for the current year remained the same: 30 per cent from academics and corporates, 10 per cent from associations and six per cent from charities.
In addition, bookings made for B&B in the vacations are up nearly 25 per cent, bringing in £73K of revenue. Multi-site enquiries for large-scale events requiring the use of more than one venue are proving increasingly popular with an increase of 35 per cent.
Kelly Vickers, manager of Conference Cambridge said: “The latest figures –the best we have ever achieved – demonstrates Cambridge’s appeal as a location for events of all types, increasingly from across the globe and also for larger scale gatherings which can benefit from using multiple venues.”