Business Weekly - Cambridge, UK

Start date/time : 13.45hrs, Wednesday 4th June 2008

End date/time : 17.30hrs, Wednesday 4th June 2008

The Games Eden project is a partnership between EEDA, East of England International (EEI), Screen East, Cambridge Wireless, EMMA, TIGA and FDMX.

Digital media is generally criticised for failing to deliver the depth of emotion provided by film and TV. The means by which Directors manipulate audience emotional reaction extends from the plot and the actors and is facilitated by environment, lighting and musical subtlety.

We have three speakers on this fascinating topic:

• Larry Sider from the influential ‘School of Sound’ will talk about how sound can impart emotion.
• Chris Doran, founder of Geomerics, will present the company's advanced
  lighting technologies.
• Tameem Antoniades, Chief Designer of ‘Heavenly Sword’, will speak about the emotional sensitivity of digital entertainment:
  "There is no reason why we can't turn games into a truly dramatic medium.�We have the technology, we have the artistry. It is going to happen."

There will be an additional presentation about what game developers can learn from TV and film.

Click here for the draft agenda

Make a note in your diary and join us on 4th June 2008 for an engaging afternoon, with lots of opportunities for networking.