A Norwich company that produces images and detailed product information for most of the top grocery – and other – retailers' and wholesalers' e-commerce websites, is expanding internationally.

Brandbank contacts suppliers and producers, source the products, photograph it, log all the details, from ingredients to pack sizes and barcodes and then supply this in a consistent format to the retailers and wholesalers for their e-commerce sites.

Employing about 120 people in Norwich, Brandbank has a database of more than 205,000 individual products.

The company has now opened wholly-owned subsidiaries in Ireland and the Czech Republic, building on success over the last 12 years in the UK where customers include Asda-Walmart, Booker, Boots, Ocado, Sainsbury’s, Tesco and Waitrose.

The product imagery and information posted on these retailers’ e-commerce websites has all been produced and processed by Brandbank.

Brandbank is now working with Tesco in both Ireland and the Czech Republic. Additionally, in Ireland, Brandbank is working with Musgrave Group and in the Czech Republic with Makro. Brandbank services help customers sell more and run their business more efficiently by putting customers in a better place to take advantage of new digital opportunities – including eCommerce, merchandising and promotions.

The new facilities in both Ireland and Czech Republic are now open for business and feature a Brandbank office, studio and warehouse. The company has already begun to hire local staff. With these new teams and facilities in place, the company says it can offer a ‘one-stop shop’ service in Ireland and the Czech Republic with the goal of making it simple and pain-free for retailers and suppliers to aggregate product imagery and information into a digital format.

Once achieved, a customer can then make effective use of those brand assets and deliver them right across the business – to increase visibility on online e-commerce sites and mobile shopping apps, to distribute to additional customers and partners, and to use the product imagery and information for merchandising and promotions.

“We see both Ireland and Eastern Europe as strategically important markets and this commitment underpins our investment decision,” said Sean Wilkins, International Development Director at Brandbank.

“The new set-up will allow us to deliver an even better service to our customers. We’ve grown up in the world’s most developed and sophisticated online shopping market and think we can play a big part in Ireland and Eastern Europe by delivering a new level of speed, efficiency, scalability and flexibility to customers aiming not just to sell more of their products online but to be smarter about the way they manage their product information and imagery.”

Brandbank has additional facilities in India, the Philippines and Thailand.