Cambridge UK wireless technology is being targeted at the massive Chinese market.

Ubiquisys, which is growing fast from its Granta Park, Cambridge base, has put its femtocell technology on show with Nokia Siemens at China PT/Expo in Beijing.

China PT/Expo is the largest international ICT event held in Asia, with more than 500 exhibitors and over 120,000 attendees.

Nokia Siemens has been demonstrating its femtocell solution live at the booth, which features Ubiquisys-powered femtocell access points produced by Taiwan’s SerComm. Both residential and enterprise models were on show.

China is a large and rapidly growing market for femtocells, which is not surprising considering the 900+ million mobile users and 135 million fixed broadband connections, according to Business Monitor.

As 3G and 4G networks are being rolled out at a record pace, femtocells and small cells are being included as an integral part of the overall network strategy, rather than the usual follow-on technology approach.

Ubiquisys claims that only femtocells it powers solve interference problems by individual cells sensing and adapting to the changing radio environment in real-time, proven in deployments around the world.

In addition to the femtocell devices on display, femtocell applications were also being demonstrated. One is a retail application where an SMS voucher is pushed by the femtocell when entering a store – a solution that overcomes the current problems of geo-fencing, where offers are pushed too late, in the wrong place, or not at all if A-GPS is turned-off. Another shows media integration with a Pogoplug personal cloud device.