Trade chiefs from technology rich US States North Dakota, Pittsburgh and Indiana are homing in on Cambridge UK in March for a transatlantic summit designed to boost two-way business.

Deyton Bell, the economic, commercial and business development specialist, today launches the 2012 Transatlantic Business Forum with its media partner Business Weekly. It takes place on Thursday March 8 at Robinson College, Cambridge.

Building on the overwhelming success of the inaugural Transatlantic Business Forum last year, this key initiative, aims to decipher the myths associated with doing business in the US.

The Forum is the premier specialist event focused on transatlantic commercial issues and will again highlight best practice case studies, provide expert advice, opinion and information on key issues encountered when exploring and growing transatlantic business and provide the option for delegates to meet US and UK experts who can help them succeed when developing lucrative trade and investment opportunities.

Deyton Bell managing director, Chris Parkhouse said: “The US has the largest and most powerful economy in the world and is the leading single market for nearly every significant business sector.

“The US and the UK share the world’s largest direct investment partnership, with both countries being the largest investor in the other and the US remains Britain’s largest single export market.

“The UK and US have always enjoyed a ‘special commercial relationship’ but in recent times these familiar markets have often been ignored in favour of newly emerging opportunities elsewhere. The Forum aims to stimulate successful transatlantic commercial activity.”

The Forum offers delegates a rare chance to learn from an expert panel with considerable experience of transatlantic business development, and will, in one event, showcase everything ambitious businesses need to know about how to succeed when developing transatlantic opportunity.

It will provide introductions to commercially useful contacts, will highlight support available in the US and the UK, will showcase best practice by exploring case study examples, will offer one2one meetings with speakers and supporters and will offer opportunities to network/develop business.

Deyton Bell is hosting the Forum in association with The State of North Dakota, The Pittsburgh Regional Alliance and The State of Indiana. The event is supported by other leading organisations and offers a rare chance to listen, learn and engage with high profile subject matter experts from both sides of the Atlantic.

Parkhouse added: “I am delighted to launch the build up to the Forum, which is a must for anyone considering or involved in transatlantic business development.

“It will highlight the vast US/UK trade and investment opportunities available to companies and will explore key issues, actions and strategies that need to be considered when engaging in highly competitive transatlantic markets.

“Directors and senior managers who want their organisations to succeed when doing business across the Atlantic should all attend as they will get a huge amount from the day, and we look forward to welcoming another capacity audience again this year.”

The Transatlantic Business Forum will take place on March 8 2012 at Robinson College, Cambridge from 8.00am. For details contact Deyton Bell on + 44-(0)-1223-873033, via This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or visit www.deytonbell.com

• PHOTOGRAPH SHOWS: Deyton Bell managing director, Chris Parkhouse