Netcall plc, a Cambridge-based provider of customer engagement software, has been named as an approved supplier of Software-as-a-Service solutions under the UK government’s G-Cloud framework.

The approved suppliers will form the UK’s first IT marketplace, with all services being made available to public sector buyers via an innovative app store.

Netcall says its suite of customer engagement solutions are proven to reduce costs, increase efficiencies and improve customer service across both the private and public sector.

More than 19 per cent of the UK’s councils are existing customers of one or more of Netcall solutions.

CEO Henrik Bang said: “We are delighted to have been selected for the government’s innovative G-cloud initiative, which endorses our ‘Software-as-a-Service’ proposition.

“We see this framework as a great opportunity to broaden our delivery of valuable solutions to existing and new customers.”

Netcall’s software product suite provides solutions for end-to-end customer engagement, incorporating call handling, callback, smart automation, workforce management and data unification. Clients include many blue-chip companies with global contact centre operations.

The customer base contains over 600 organisations in both the private and public sectors. These include over 65 per cent of the NHS Acute Health Trusts, major telecoms operators such as BT and Cable & Wireless and leading organisations including Interflora, Lloyds TSB, Oracle, Cineworld, Interserve, Orange, Prudential, RBS and npower.