A Taiwain System-on-a-Chip pioneer is incorporating technology from ANT in Cambridge UK in new Android-based Hybrid Broadcast Broadband TV product lines.

Both product ranges will support HbbTV services along with regional, niche applications, and will target the fast growing European HbbTV market.

The partners say that Skyviia’s deep semiconductor experience combined with ANT’s turnkey HbbTV offering will reduce both cost and development time for Skyviia customers, which include many Tier-1 retail brands.

By selecting the ANT Galio HbbTV Platform, Skyviia will benefit from ANT’s considerable market experience as a founding member of the HbbTV consortium and proven deployment history.

Since its public launch in 2009, HbbTV has grown from the first deployments seen in Germany to a wide range of services in France along with trials in Spain, Austria and the Netherlands. Skyviia will target all of these markets along with new HbbTV countries as they adopt the standard.

Brian Sung, executive VP at Skyviia Corporation said: “ANT’s HbbTV deployment record with a variety of device manufacturers and its involvement within the HbbTV consortium, highlights the strong level of experience that it has.

“By integrating the ANT Galio HbbTV Platform onto our new HbbTV product ranges, we are able to support our customers in targeting this growth market across Europe.”

Sean Kim, VP & general manager for Asia & Russian Markets at ANT added: “The flexibility of the ANT Galio Platform enables Skyviia to offer its customers a turnkey solution to deliver quick-to-market products.

“By opting for an Android based solution, it is able to tap into the growing development market of Android-based TV applications.”