Apple boost for Proxama
Speculation that Apple will have near field communication (NFC) capability built into the iPhone 6 (to be released in September) could provide a huge payback for Proxama in Norwich.
Proxama’s mobile wallet technology is being deployed by some of the largest financial institutions in the world, including Barclays Global and US MNO joint venture ISIS. Proxama bought the technology in 2011 from stricken Cambridge Science Park company Hypertag out of liquidation.
Proxama is positioning itself for further growth and has just appointed a new big hitting non-executive director. Shaun Gregory is currently managing director of advertising at Telefónica where he has been leading the transformation and growth of Telefónica's advertising businesses globally, developing pioneering marketing solutions in the digital world.
Prior to that, Gregory held a number of executive roles at companies including Telegraph Media Group and EMAP, where he was MD of National Brands. He has over 25 years media experience, both in the UK and internationally, spanning all forms of media.
He has served on a number of industry trade bodies, including the global board of the Mobile Marketing Association and The Children's Panel for the Advertising Association.
He is also non-executive chairman at WEVE, a UK joint venture between Vodafone, Everything Everywhere and Telefónica, and serves as a non-executive director on various boards, including Ocean Outdoor, the UK's leading player in large format digital Out-of-Home.
Proxama chief executive Neil Garner said: "As one of the UK's most respected advertising experts, Shaun will be a great asset, as will his experience gained from directorships of other major companies."
Proxama has also partnered with PrePay Solutions (PPS), to provide mobile contactless payment solutions to PPS's customer base.
A world leader in prepaid and technology services, PPS (jointly owned by Edenred and MasterCard) and Proxama are collaborating to enable PPS's customers to make contactless payments via their mobile device, leveraging Host Card Emulation (HCE).
This is an exciting, large scale opportunity for the two companies to combine their individual expertise and capabilities to leverage the huge growth potential of prepaid in mobile payments. With the advent of HCE, many of the financial and operational barriers for mobile contactless payments have been removed. Any brand, retailer or financial services company can now launch their own branded mobile contactless payment programmes with value added services such as mobile engagement and loyalty initiatives involving proximity marketing and voucher services.
With the support of the third party prepaid issuance and processing built into these new joint solutions, the partnership opens up new opportunities to capitalise on their existing customer bases.
Garner said: "We have seen a lot of changes in the payments industry in recent years with the development of contactless cards and now mobile payments, bolstered most recently by the news of NFC patents being granted by Apple in January and May this year.
“By combining our technologies and platforms, PPS and Proxama are delivering a genuine end-to-end service. Adding the very best prepaid services can offer to our own solutions, creates a unique offering that provides our customers and financial organisations with the best possible experience. This collaboration with PPS marks an important step forward for mobile engagement and will certainly help drive mobile contactless payments uptake.”