Marketing coup for Cambridge Design Partnership
Technology and product design firm Cambridge Design Partnership has appointed Debbie Mayhew to lead its marketing team as it embarks on a new phase of growth.
The news comes as the company celebrates its 21st anniversary this month and follows a record year in which sales grew by more than a third and staff numbers passed the 100 milestone.
Mayhew joins CDP from another of the region's top technology brands – product design and development firm Cambridge Consultants – where she was PR and communications manager.
Her five years at the company saw its media profile transformed and the firm double the scale of its global operations.
She said: “I am delighted to be joining CDP at this exciting time as its investment in world-class people and facilities has made it the innovation partner of choice for many of the top names in the healthcare, consumer and industrial sectors.
“I'm looking forward to playing a part in the next chapter of the CDP success story.”
CDP brings together a unique mix of engineers, scientists, designers and researchers to work on a variety of projects – ranging from connected medical devices and diagnostic equipment to consumer products and manufacturing solutions.
Among a large number of projects, CDP excelled with the First Response Monitor – the world’s first wearable device designed to measure and monitor the vital signs of multiple trauma patients for emergency response in disasters and battlefield situations.
It also worked with King’s College London to develop a novel steerable catheter which King’s researchers had designed. The catheter is designed to improve the treatment of cardiac arrhythmia – a range of conditions which can lead to stroke or heart failure that affect two million people a year in the UK alone.
Literally at the cutting edge, CDP honed its skills with a new kitchen knife range that improves user experience and reduces the spread of bacteria. It has been developed by the DKB Household owned Zyliss kitchen tool brand, assisted by CDP.
Another CDP project was the Dulux PaintPod – a groundbreaking powered roller that not only paints quickly and efficiently without dripping, but also cleans itself thoroughly after every use.
Mike Cane, one of CDP's founding partners, said: “Our expanding skills and capabilities are enabling us to tackle ever more challenging projects – within tight timescales and budgets – for increasing numbers of clients in the US, the UK and continental Europe.
“I am very pleased to welcome Debbie to our world-class team. Her track record of success in marketing a global innovation brand will enable us to accelerate our growth and help even more clients achieve vital competitive edge.”
Mayhew’s departure means Cambridge Consultants has now lost its last two marketing chiefs in the space of seven months. Her predecessor Patrick Pordage left last December after 18 years with the firm and in January became head of marketing for Cambridge Medical Robotics, a fast growing technology company developing a breakthrough platform solution for robotic keyhole surgery.