Business Weekly - Cambridge, UK

Overview

Possibly the world's best value web marketing package

To celebrate 10 years online, businessweekly.co.uk - the East of England's biggest and best business news website - is launching possibly the most cost-effective and powerful advertising package currently available for companies anywhere on the web. The NEWSWIRE press release distribution service.

For under £5 a week (£250 + VAT for the year) your company can experience the warm glow of having up to three announcements and press releases per week appear on both Google News and Yahoo News in addition to a host of other profile-building web marketing tools.

What the package includes

1) The ability to upload three press releases per week to our website. We guarantee that the releases will be indexed by both Google News and Yahoo News as well as all the other major news aggregators. Our content management system allows subscribers to the Newswire service to publish their releases direct to the site (subject to moderation) but in the first instance, releases should be mailed to us using the address - This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

2) The ability to include hyperlinks within the press releases and contact information. We also encourage you to provide a list of keywords which can be embedded in the page to increase search engine visibility.

3) Our website has been built so that both your company name and the headline of the press release will appear in the URL of the press release. This has a major impact on search engine visibility

4) The five most recently uploaded press releases appear in the newswire section of Business Weekly's homepage.

5) Business Weekly's website is built on a social networking platform which allows companies interested in your services to contact you direct from the press release via PMS and email in addition to a host of other features.

6) An enhanced business directory listing, containing a company profile of 300 words, logo and any extra contract details, for example department email addresses etc.

7) Banner advertising. Your banner advert rotates on the homepage, on the company directory homepage and within your specific industry category within the company directory.

8) Superb transparency: You have the ability to check exactly how many people have ready your press releases, viewed your business directory profile and clicked through to your website.

9) Email newsletters - Your press releases will be a weekly email Newswire bulletin mailed out to our 20,000 + subscribers

10) Each company (and the relevant industry category) will have its own RSS feed. Users can subscribe to these Feedburner RSS feeds using the reader of their choice, or have the option of email notifications.

Want to sign up?

 We just need confirmation of that fact by email and then we will raise a pro forma invoice. (Online payment system coming soon). Contact us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Then, we will the need the following information from you to get you up and running (all emailed to the above address):-

• A banner ad in jpeg or GIF format (we will accept animated GIFs, but not flash). The dimensions are; 70 pixels high x 400 pixels wide. (we can design this and then proof you if you send us your logo etc)

• The contact information you want to appear at the bottom of your press releases.

• This should include: For further information, contact name and telephone number; About the company (100 words max); web address.

• A company profile and extra contact information to be added to your business directory listing. The company profile should be a max of 300 words.

• We also need from you a list of keywords that you would like to be added to your business directory listing and press releases for the purposes of search engine optimisation. Ideally we need about 20 distinct terms or words - e.g law, corporate law, milton keynes lawyers etc etc.

• Any press releases you would like to be uploaded to the system (with dates). We recommend that you include hyperlinks where relevant, as search engines seem to like them. We will allow a max of four releases in the first instance.

FAQs

How much is the annual subscription?
At £250 + VAT for the year, we believe that Newswire is the cheapest press release distribution service on the web.

Are press releases only published in the online version of Business Weekly?
The short answer is no, although this is the only place that they are guaranteed inclusion. Newswire has no bearing on our usual editorial processes, so releases may well still be written up by reporters for inclusion in the print edition and on the main website.

What is the circulation of the emailed newsletter?
As it stands around 20,000.

Are all press releases (up to the maximum of three per week) guaranteed inclusion?
Yes

Does the Newswire package include the ability to upload events to the events section of the Business Weekly website?
Yes. Although this is already free of charge. You just need to register , log in and then 'add event' under latest events on the homepage (this option doesn't appear until you have logged in).

Will I have access to visitor tracking?
Yes, we have tried to make the Newswire service as transparent as possible. You can view how many views and click-throughs you have had from the business directory listing and how many times your press releases have been read from the site itself.