SACO (The Saudi Company for Hardware), the leading hardware retailer in the Saudi Arabia, is implementing Retail Enterprise Suite from global information technology solutions and services company, Episys in Royston.
The contract is being handled in conjunction with Middle Eastern partner Mirnah Technology Systems to improve both its shelf edge and promotional signage throughout its 17 stores.
Retail Enterprise Suite will support the printing of high-impact, colourful, shelf-edge labels and point-of-sale signage across all stores and three further stores due to open this year.
Raed Ayyoub, CIO at SACO, said: “Over the last eight years in Saudi Arabia, our market has become increasingly competitive. We recognised that we needed a system in place to deliver our customers real time in-store communications which had to satisfy the Arabic/English dual language requirement. The Retail Enterprise Suite was the perfect solution for us.
“Not only will we be able to deliver consistent up-to-date signage throughout our stores, we will also be delivering ‘no confusion’ product information signage and the system will support our promotional campaigns.”
Peter Lewis, marketing director at Episys, added: “We are thrilled to be working with SACO, which has exciting growth plans in the coming years.
“The Middle East, Saudi Arabia in particular, is one of the fastest growing markets in the world and our work with SACO will show how our technology can help support retailers in this region.”
SACO was established over 25 years ago and provides a wide range of products from contractor tools, DIY, hardware supplies, light household, giftware, garden accessories and recreational equipment.