Electronic shelf labels in Japanese supermarkets will be carrying a Cambridge technology hallmark from now on.

Cambridge based antenna and RF solutions innovator Antenova has the market taped following a deal with Tokyo-based Teraoka.

Antenova’s ultra-small Indica 2.4GHz MDA ceramic chip antenna has been chosen by Teraoka for its product line of electronic shelf labels for Japanese supermarkets.

Antenova CEO, Greg McCray,said: “Changing prices of products, particularly in supermarket environments, is a continuous and labour intensive task.

“Teraoka/DIGI’s extensive range of electronic shelf labels provides significant advantages over paper labels such as reduction in labour, improved accuracy, real-time price change and promotional opportunities while being eco-friendly with less paper consumption.

“Antenova’s 2.4GHz MDA ceramic chip antenna not only met the challenging size restrictions of Teraoka’s small 66m x 35mm x 12mm electronic shelf label, which is mostly taken up by the LCD display, but also met their performance requirements and even extended the connectivity range.”

McCray said that Antenova was experiencing a surge of new machine-to-machine (M2M) and connected device projects.

“To address these high growth markets we’ve been extending our range of market proven gigaNOVA standard antennas to provide customers with the widest range of high performing and cost effective off-the-shelf antennas,” he said.

“A10381 which is the standard off-the-shelf version of the Indica 2.4GHz MDA ceramic chip antenna has gained tremendous interest from customers for a wide range of space limited applications such as wireless medical tags and electronic shelf labels.”