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14 February, 2016 - 21:10 By Kate Sweeney

ViewRanger partners Casio in watch venture

Viewranger Casio watch

ViewRanger, the Cambridge UK outdoor discovery app, has continued its push into the wearable space by becoming the official outdoor navigation partner of Casio’s WSD-F10 Smart Outdoor Watch, which made its debut at CES last month. 

ViewRanger was among apps promoted by Casio at launch and will come pre-installed on the new wrist device.

The tech-timepiece joins the expanding Android Wear range and a growing apps ecosystem that includes both native apps and third-party versions from companies like ViewRanger.

ViewRanger’s co-founder, Craig Wareham, said: “Our partnership with Casio’s smart outdoor watch is a massive endorsement of the app and will strengthen our credentials in the smart wearable market. We’re humbled to be part of the launch and a significant milestone in Casio’s history.”

A Casio statement added: “We believe the WSD-F10 is perfectly designed for outdoor enthusiasts with water resistance to 50m and built to military specification. ViewRanger is a great outdoor navigation app so the partnership was a no-brainer.”

ViewRanger first introduced its wearable app on Android Wear in June 2014.  Since then, the company has made significant enhancements to the product and user experience – the latest release being made available in November 2015.

ViewRanger is fast becoming the outdoor mapping and navigation partner of choice for many wearable manufacturers. It was one of the first apps to be available on the new Android Wear platform when it launched in June 2014 and the Apple Watch when it was introduced in April 2015.

ViewRanger also featured in Motorola Moto 360 launch campaign and, more recently, was one of the five launch partners for the Tag Heuer Connected watch.

Wareham says: “Our mapping and navigation credentials in the smartwatch market are unparalleled. We see huge growth potential in this space as more technology and watch manufacturers add wearable to their portfolios. Our ultimate goal is to make ViewRanger available to as many active people as possible, regardless of pursuit or device.”

The wearable market is set for huge growth over the next few years. Worldwide sales are expected to reach 76.1 million in 2015, up 163.6 per cent from 28.9 million in 2014. By 2019, sales will reach 173.4 million, resulting in a five-year compound annual growth rate of 22.9 per cent.

Kiss Communications

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