Blogs
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Brand Aid Blog
On the nice and good in advertising
‘Naughty but nice’ the famous slogan for real cream cakes, illustrates that the nice and the good are seldom the same thing. Or as people often complain, ‘everything I like... More
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Business Weekly - Guest Blog
Designing a post-Brexit immigration system
The White Paper published on December 19 contains proposals for a new regime that will apply to EU nationals arriving in the UK after Brexit, writes Clare Hedges, senior... More
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Business Weekly - Guest Blog
Biotechs are delivering on Eastern promise
Whilst 2018 was a year of huge uncertainty with regards to the political and economic landscape across the globe, many may feel it was one of great success when reflecting on... More
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Business Weekly - Guest Blog
Are you an active or passive candidate?
Statistics show that 75 per cent of global candidates are ‘passive job seekers’ - How are you positioned to take advantage of every opportunity out there? Tristan Drane,... More
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Brand Aid Blog
Operation snowflake: Have Army recruitment Ads gone soft?
‘Bring back National Service’ is the oft repeated cry of the older generation when the current crop of youth seems particularly feckless. The idea being that a spot of... More
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Cambridge Today Blog
Figurative ark rests on high moral ground
In times when controversy rises to the proportions of a Biblical flood it is not uncommon to see authors’ figurative arks finding high moral ground without divine... More
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Brand Aid Blog
2018 was a very good year for creativity in advertising
I’ve said before that nostalgia isn’t what it used to be, but is that true of the ad game? In previous posts I have looked at some of the best ads of all time. But... More
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Business Weekly - Guest Blog
Success a fork in the road, never a dead end
Sometimes the structure of how a company is run needs changing when success is achieved, writes Dominic Anthony, Business Services Partner at BKL. This may seem... More
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Business Weekly - Guest Blog
Gaining competitive advantage through business strategy
Whether you’re a business owner, entrepreneur, or private equity backed management team, having a business strategy is key to supporting the growth plan of turning a business... More
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Business Weekly - Guest Blog
Why Cambridge is well placed to buck a Brexit slowdown
With Brexit decisions just around the corner several questions have been raised regarding the future of the UK as a global business location, writes Rob Sadler, head of... More