Blogs
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Day 58 - Thunder! Lightning! Sunshine!
There is nothing subtle about the weather. The extremes this week are like the highs and lows of startup life. We must be in Britain or something… Monday was so hot we... More
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Day 55 - Paul Dunn, We Have a Crush on You. Wow!
'The only reason to give a talk is to change the world'. We were fortunate to have the world-changing Paul Dunn with us on Friday, as he journeyed from Birmingham (normally... More
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Day 51 - Quiet but Alive and Well
The office is suspiciously quiet. Those that are here are focused and in the zone, and those that are away are busy drumming up sales, partnerships, and a better... More
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Day 49 - Beer Detox Leaves Some Smiling, Others Dismayed
When it comes to pizza and beer, you may have noticed we are well fuelled. It was a chirpy morning with most well-rested from the weekend, and ourSpringboard Rap in hand to... More
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Brand Aid Blog
Brand leader - or Elvis lookalike?
A brand is more than a badge. Simply changing the name of a product does not alter its essential content or character.I could change my name to Elvis and do a tribute act... More
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Day 45 - Guest Post: The Springboard Rap (Tony Quested)
We received an amazing surprise this week from Tony Quested at Business Weekly, who blew our socks off with this rap response to last weekend's poem. We have been loving this... More
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FutureTech Blog
Spreading the recessionary pain
The UK recession continues but it is frustrating that we see such narrow journalistic coverage of it. We see figures on overall sales, and overall this or that. A lot of... More
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Cambridge Today Blog
Why the A14 debate is in a cul-de-sac
It is a singularly unedifying sight to witness a cluster promoting itself as the innovation capital of Europe, flogging a dead horse as repeatedly and enthusiastically as... More
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Day 39 - Hitting a Limit
'I can't take it anymore.' The beer cans surfaced at 5pm, but the office was already half empty by then. It's been a long week, or rather a long six weeks to be precise.... More
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Day 37 - The Honeymoon Phase is Over
Mike wasn’t the only one returning from honeymoon today. As teams are set free to focus on building this week, it turns out the transition is as stressful as it is... More