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27 November, 2017 - 12:49 By Kate Sweeney

Wearable tech business targets International Trade award

ActiveInsights Band wearable

Activinsights, a wearables business that delivers lifestyle insight to the global professional healthcare market, has staked its claim to become our International Trade champion.

Based at the Bicton Road Industrial Park in Kimbolton,  Activinsights manufactures in the UK and employs locally within Cambridgeshire, selling to more than 50 countries worldwide.
The profitable business has seen exceptional expansion in export sales over the last three years with a 267 per cent growth in its international market in academic research.

It has also seen huge growth in 2017 turnover, which is expected to be over £1.3 million based on the current order book. Approximately 80 per cent of sales are to overseas customers. This means Activinsights will have grown sales by 166 per cent year on year.

The Activinsights Band provides an opportunity to tackle healthcare issues caused by lifestyle problems in a preventative and cost effective manner. Its technology empowers healthcare professionals with objective patient lifestyle data to support screening and behaviour change programmes.

Professional wearables also provide a tool for the management of long-term conditions, such as diabetes, where the Activinsights Band can be worn continuously to understand disease progression and adherence to lifestyle prescriptions.

The company has deployed devices in numerous research studies, interventions and large international cohorts with over 10,000 subjects. Its technologies and data analysis approaches are supported by over 200 peer-reviewed scientific papers.

Some 15.4 million people in England live with at least one long-term condition, set to rise to 18 million by 2025 according to Department of Health figures.

Approximately 50 per cent of general healthcare practitioner appointments and 70 per cent of health and social care budgets are for long term conditions, such as diabetes and heart and lung disease, where lifestyle is critical.

One of the major lifestyle exposures is physical activity. It has been shown that people who do regular physical activity have proven significantly reduced incidence of their condition – and that’s where Activeinsights’ wearables can literally be life savers.

• For more information about the Business Weekly Awards visit

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