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24 February, 2011 - 14:57 By Staff Reporter

Speakers announced for Anglo-US trade initiative

Vic Annells, International Trade Director, UKTI East of England

American trade influencers are jetting into Cambridge for an exciting new transatlantic business forum on March 10 at Robinson College.

The forum, organised by Cambridge-based business development specialist, Deyton Bell generated a great deal of interest from potential speakers representing blue chip organisations from both sides of the Atlantic.Deyton Bell can now confirm that the keynote speakers include:• Julie Snyder - Deputy Senior Commercial Officer, Commercial Counselor, US Embassy, London• The Government of the State of North Dakota• Suzi Pegg - Vice President, The Pittsburgh Regional Alliance• Vic Annells – International Trade Director, UKTI East of England• Graeme Leach – Chief Economist, Institute of DirectorsDeyton Bell’s Managing Director Chris Parkhouse said: “We are delighted to be welcoming such prestigious expert speakers to The Transatlantic Forum. Delegates who attend will get a valuable opportunity to hear from such outstanding contributors. “We’ll be announcing additional speakers in the next few days but at this stage would like to emphasise how grateful we are to The State of North Dakota, The Pittsburgh Regional Alliance and UKTI who are doing so much to support this important initiative.”Commenting on The Transatlantic Business Forum, Vic Annells International Trade Director for UKTI East of England said: ‘With exports from our region to the US currently worth around £2.8bn and growing at 5.9% year on year it is vital that companies engage with senior decision makers from business and government in the US. “I am delighted UKTI can participate in this event which should be a pre-requisite for those wishing to make the most of the opportunities available in the world’s largest economy.”Suzi Pegg, Vice President of The Pittsburgh Regional Alliance said: “Pittsburgh has become internationally recognized for creating partnerships connecting our region to business decision makers and influencers around the globe. This region welcomes the opportunity to build new business relationships and connections through The Transatlantic Business Forum event, where we will have the opportunity to introduce companies to this exceptional collaborative live-work-play destination.”The Transatlantic Business Forum is a Deyton Bell initiative in association with The State of North Dakota, The Pittsburgh Regional Alliance and UKTI. Business Weekly is official media partner for the historic inaugural event, which takes place on Thursday March 10 at Robinson College, Cambridge (8.30am–2pm).As well as imparting inside track trade information, the event also presents a unique opportunity for delegates to arrange one2one meetings with any of the speakers and their organisations on the day.The event aims to decipher some of the myths associated with doing business in the US. Chris Parkhouse added: “The US is still the leading single market for nearly every significant business sector but this ‘familiar market’ has sometimes been overlooked in recent times in favour of other more newly emerging opportunities in other countries. “The UK is the largest foreign investor in the US and the US is Britain’s largest single export market. There are a great many extremely lucrative opportunities for British businesses in the US and the Transatlantic Business Forum will help businesses to identify them.”Deyton Bell already works for major American organisations, primarily in the wind energy and related fields.Chris continued: “The Transatlantic Business Forum will provide appropriate information, expert advice and opinion on key issues that will not only enable delegates to explore transatlantic business issues but will also instigate connectivity to enable businesses to build bridges and commercial relationships to develop opportunities in the US for both trade and investment purposes. “The Forum is a must for anyone who is considering US business development and will give delegates an insight into the vast opportunities available to UK companies. We are looking forward to welcoming participants form the US and the UK at this key event which is being supported by so many high profile organisations.”Tickets are available from Deyton Bell and cost £20 + VAT, including breakfast and buffet lunch. For more details contact Deyton Bell on +44 (0)1223 873033, e-mail transatlanticbusinessforum [at] or visit A booking form is available to download online.• PHOTOGRAPH SHOWS: Vic Annells, International Trade Director, UKTI East of England

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