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3 October, 2012 - 16:04 By Tony Quested

Cambridge radio star wins Rio World Cup deal

David Cameron PM

Digital radio technology star Sepura in Cambridge UK has won a major contract covering 18 Infraero airports in Brazil for the 2014 FIFA World Cup.

Prime Minister David Cameron unveiled the Sepura success as the UK kicks off a trade boom based on the Rio soccer carnival and the Brazilian capital’s staging of the Olympic and Paralympic Games in 2016.

Sepura CEO Gordon Watling said: “We have a strong track record of export business and have recently seen an increase in infrastructure projects in South America.

“As security is high on the agenda for these high-profile events, it is not surprising that Infraero, the operator of most of the airports in Brazil, has chosen TETRA radios from Sepura to deliver safe, secure and reliable radio communications to make sure everything is in place to deliver a world-class infrastructure.”

Cameron believes the feelgood factor engendered by the London Olympics and Paralympics has triggered the Rio trade bonanza. He revealed that British businesses had already won £70 million of contracts at the three major sporting events rio stages between 2014 and 2016.

The PM reckons London’s successful summer of sport has put UK firms in the box seat to win 2014 FIFA World Cup and Rio 2016 Olympic and Paralympic Games projects worth as much as £250 million.

He led a trade mission of 56 companies to Brazil last week. On Friday, he brought British companies together with key decision-makers in Rio 2016 at a special summit on hosting sporting events. UK companies with concrete London 2012 expertise are keen to work together with Brazilian partners and share their Olympic expertise and lessons learned.

Already 22 British companies have won 36 contracts for the 2014 FIFA World Cup and 2016 Rio Olympic and Paralympic Games.

Projects include urban and transport planning for nine World Cup host cities, the Olympic Park master plan design contract and communications and IT facilities.

Cameron said: “This summer Britain set a new Olympic benchmark. We delivered London 2012 on time and under budget. We showed the world that Britain has the skills, capacity, creativity and expertise to put on the greatest show on earth.

“Now we want to make sure we seize this unique opportunity to build on the close ties we have developed with Brazil, as the next host nation, share our experiences and secure future opportunities for British business.

“With UK companies already working closely with Rio 2016, winning contracts and building business links, we are in an ideal position to boost British business in Brazil from Rio 2016 and beyond.”

Already there have been 160 Olympic missions to and from Brazil on planning and delivery of the Olympic and Paralympic Games, covering everything from transport to budget monitoring, sustainability to volunteering. No two adjacent host nations have worked so closely together, Cameron said.

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