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1 April, 2014 - 21:08 By News Desk

US ambassador backs Cambridge trade summit


Opportunities for fresh transatlantic trade initiatives between Cambridge UK and US technology and business organisations are being backed at embassy level.

Deyton Bell, the economic, commercial and business development specialist based in the Cambridge technology cluster, is organising the 2014 Transatlantic Business Forum in Cambridge on June 24.

US ambassador to Britain, Matthew W. Barzun, has agreed to make the keynote speech; Ambassador Barzun was chosen by President Barack Obama as National Finance Chair for the President's 2012 re-election campaign and previously served as US Ambassador to Sweden from 2009 to 2011.

He is an internet pioneer who was the fourth employee at CNET Networks, where he worked from 1993-2004.

Ambassador Barzun served in a number of roles at CNET, including Executive Vice President, chief strategy officer, and member of the executive committee. During his time there, he launched Download.Com, which grew to become CNET's biggest site and he led the effort to build one of the first comparison shopping sites on the Internet, Shopper.Com.

He went on to co-lead all of CNET's online properties including CNET.Com and News.Com. After leaving CNET in 2004, Ambassador Barzun has advised and invested in start-up internet companies, including MedTrackAlert, which delivered consumers information about their prescription medications (it was sold to HealthCentral in June 2008), and JiWire, an advertising network for wireless devices.

In Kentucky, Ambassador Barzun has served on the boards of many non-profits with a focus on education (the Louisville Free Public Library Foundation, Louisville Public Media, and Teach Kentucky); public policy (the Kentucky Long Term Policy Research Center, and The Greater Louisville Project) and interfaith relations (Center for Interfaith Relations). He graduated Magna Cum Laude in history and literature from Harvard College.

The June initiative builds on the overwhelming success of the last two Transatlantic Business Forums steered by Deyton Bell and aims to refocus attention on the huge US market, support businesses interested in expanding US activities or establishing an American base, and stimulate successful transatlantic commercial activity.

The forum is the region’s premier specialist event focused on transatlantic commercial issues and will again highlight best practice case studies, provide expert advice, opinion and information on key issues encountered when exploring and growing transatlantic business and provide opportunities for delegates to meet experts from both sides of the Atlantic.

Deyton Bell managing director, Chris Parkhouse said: “The US has the largest and most powerful economy in the world and is the leading single market for nearly every significant business sector.

“The US and UK share the world’s largest direct investment partnership, with both countries being the largest investor in the other and the US remains Britain’s largest single export market.

“The UK and US have always enjoyed a special commercial relationship but in recent times these familiar markets have often been ignored in favour of newly emerging opportunities elsewhere.

“The Forum will provide introductions to commercially useful contacts, highlight support available on both sides of the Atlantic, showcase best practice by exploring case study examples, offer breakout seminars plus  one2one meetings with speakers/supporters and will offer opportunities to network and develop business. Further details on the agenda will be available soon.”

• The Transatlantic Business Forum will take place on June 24 at The Imperial War Museum, Duxford, Cambridge from 8.00am–4pm. To book your place, call Chris Parkhouse on 07730 718218 or email chrisparkhouse [at]

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