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1 May, 2018 - 22:28 By Kate Sweeney

Bedfordshire marketer ‘NABs’ jackpot in Vegas

Design Original, a Beds-based marketing services agency specialising in exhibitions and events, saw its stand design and execution for longstanding client, Ericsson Media Solutions, win the ACE Exhibits ‘Stand of the Show’ award in the Large Island category at NAB 2018 in Las Vegas. 

NAB is the broadcast industry’s leading trade show It is where ground-breaking technology is unveiled, innovative solutions are displayed and game-changing trends are exposed. 

The show is held every year in Las Vegas and typically attracts more than 1,700 exhibitors and over 100,000 visitors from over 160 countries. 

The Design Original booth for Ericsson was the result of seven months of creative thinking, 3D and graphic designing and visualising, client and contractor meetings and careful project management and planning - which culminated in eight days on-site to build the 325 square meter exhibit in the Las Vegas Convention Centre. 

The Ericsson Media Solutions exhibition stand comprised a reception area, café and bar, board room, two meeting rooms, press room, three technical rooms, suspended LED screen and four defined screen-based demonstration zones.

“Ericsson Media Solutions challenged us to develop an engaging, demonstration-focused experience and a new look and feel for its presence at NAB 2018,” said Brendon Fear, a creative director at Design Original.

“We worked closely with the Ericsson Media Solutions team to design a stand that focused on the customer journey and on how visitors would interact across multiple touchpoints. Digital surfaces, materials and textures were carefully selected to express an industrial, yet elegant look and feel, all aimed at providing a creative space that enhanced the overall visitor experience. 

“The result was an immersive award-winning environment with a beautiful juxtaposition between an industrial feel and Ericsson’s visionary product demonstrations.” 

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