ChickenGuard’s US prospects look clucking good
A Cambridge business is cock-a-hoop at its prospects for expansion in the United States.
ChickenGuard, which makes what are regarded as the world’s most innovative automatic chicken coop door openers, has revealed impressive sales growth with an increase of 41 per cent based on volume in the year to date.
The sales surge is attributed to ChickenGuard’s expanding network of trading partners around the world. The organisation has sold online to chicken owners in 49 countries.
As trade partners have only been established in just 21 of those territories, potential for further growth remains huge.
In the last three years, overseas sales have grown by 180 per cent and the proportion of sales exported has increased to over 80 per cent of total revenues.
This is due to the company’s focus on established chicken-owning markets, such as France and Belgium, the rapidly expanding US market, where eight per cent of homes are now keeping backyard chickens, and the heartland of the UK.
The business wants to continue growing and has identified Western Europe, Scandinavia, North America and Australasia as key areas of focus.
Founder Ben Braithwaite, said: “I’m delighted to report a strong performance in the first half of 2019. This truly remarkable growth demonstrates the incredible appetite out there for chicken ownership.
“In the UK alone, there are now over one million chicken owning homes and over 60 million globally, so it is truly encouraging to be supporting a growing community with peace of mind by keeping their beloved flocks safe and ensuring they don’t have to get up at the crack of dawn.”
In April the company was awarded a Queen’s Award for International Trade for Outstanding Short-Term Growth.
Braithwaite added: “Following this strong start to the year, we remain confident in our full year guidance and delivery of our planned investments to support our global ambition.”
The idea behind ChickenGuard came 10 years ago, when founder Ben was given a flock of chickens by his mother. Unfortunately, lack of experience led to a few hens going to chicken heaven thanks to a cunning fox.
Determined to find a better solution to keep his hens safely tucked away at night and let out in the morning, Ben created his first automated chicken coop door opener.
All ChickenGuard units are made at the company’s headquarters in Cambridge.