Knowledge Transmission wins Indonesia smartphone deal
Cambridge EdTech company Knowledge Transmission has won a landmark deal in South East Asia – its first success with a major telco and one likely to trigger more deals in the sector.
Smartfren Telcom has partnered with the UK educational technology pioneer to create a pre-installed learning application on every smartphone sold by the company in Indonesia.
Smartfren currently has two million smartphone subscribers and is the fastest growing smartphone telco provider in the country.
Knowledge Transmission is providing cutting-edge English language courses from the world’s leading publishers such as Collins and Oxford University Press on the platform.
Users will have access to top-quality learning materials via a subscription service costing less than a $1 a month – many times cheaper than books or institutional learning.
Sam Loose, CEO of Knowledge Transmission said: “As our first telco deal we are excited at the opportunities this presents us in scaling our business to reach a huge number of consumer learners in Indonesia – the most exciting market in South East Asia right now.”
He said this deal would be the catalyst for Knowledge Transmission to roll out the business model with various telco partners in Asia, Middle East and Latin America.
Founded in 2011 by Sam Loose and Paulo Castro, Knowledge Transmission’s innovative ‘Learn Social’ platform has been developed for English language learners to learn by using social media tools as part of their online course. Learn Social is already in use in Brazil, Turkey, Vietnam and Indonesia.
• PHOTOGRAPH SHOWS: Knowledge Transmission CEO and co-founder Sam Loose with Smartfren’s VP Content & Application, Levin Librawin