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22 June, 2011 - 14:36 By News Desk

Lift off for East of England businesses aiming to export

Liz Basing, UKTI East of England International Trade Director

Companies across the East of England are being urged to sign up for a major international trade event – Explore Export – being held at the Imperial War Museum at Duxford in Cambridgeshire on Friday July 1.

This is the final leg of a five-day national tour staged by UK Trade & Investment, also touching down in London, Bristol, Coventry and Harrogate.

The former World War 2 air base is now best known for its flying shows and as a centre for aviation history. But in July it will bring together under one roof commercial experts from 50 British Embassies and High Commissions around the world, giving local SMEs insights into how to take off in foreign markets like the European Union, the United States and China.

Keynote speakers at Duxford will be Sir John Banham, the former Director General of the CBI who is now chairman of chemicals company Johnson Matthey, based at Royston in Hertfordshire, and Professor Alan Barrell, Entrepreneur in Residence at the Judge Business School at the University of Cambridge. Their opening speeches will be followed by a Q and A session.

Explore Export includes 24 seminars on how best to break into key global markets including USA, Russia, Germany and India & China and on topics like how to start exporting, international finance, export credit guarantees and managing agents and distributors. Local businesses will be able to book up to four one-to-one sessions per person with any of the 70 UKTI commercial staff attending – for an all-in price of just £50.

Decision makers from East of England companies will have the opportunity to meet UKTI commercial staff working in every continent across the globe. EU countries represented will include key markets like France, Germany, Ireland, Italy and Spain, as well as the US and Japan and the huge developing markets of Brazil, Russia, India, China and South Africa.

Liz Basing, UKTI East of England International Trade Director, encouraged local business to register to attend: “This promises to be a terrific event, giving ambitious companies across the East real inspiration from high-profile business figures and loads of practical advice from our people who know foreign markets best.

“We have created a value-for-money day for businesses that will help them earn rewards for years ahead, repaying the cost of attending many times over.  Explore Export is an opportunity to be grasped: a rare chance to tap into global expertise under one roof, on one intensive day, and make it work for you. There’s nothing to lose and no time to waste – so book now.”

Attending the event costs just £50 per delegate, including VAT, and includes lunch as well as the chance to visit the Imperial War Museum and see a major Formula 1 motor racing team testing its cars on the Duxford runway.

Further details are available and online bookings can be made at or by calling 01707 398382.

• Photograph shows: Liz Basing, UKTI East of England International Trade Director

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