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2 December, 2010 - 23:24 By Staff Reporter

Aviva in UK Russian mission

Vince Cable (left) during his three-day visit to Moscow

Norwich-based insurance giant, Aviva, was among a powerful British trade delegation to Russia, led by Business Secretary, Vince Cable.

The three-day visit to Moscow was designed to strengthen ties between the UK and Russia and to promote trade worth billions to the UK’s economy every year.He accompanied the largest ever UK business delegation, comprising 37 businesses that have enjoyed success in Russia in sectors ranging from pharmaceuticals to finance and from energy to food and drink.More than six hundred British businesses now have a base in Russia including many household names such as Marks & Spencer and Costa Coffee.Vince Cable said: “So far this year, we have exported nearly £2 billion of goods and services to Russia and I hope that, through delegations such as this, trade relations will continue to grow between our two countries.”UK Trade and Investment (UKTI) International Trade Director for the East of England, Vic Annells, added: “Without question Russia has enormous potential for businesses in the East of England – however companies can sometimes be deterred by the complexities of this market and the challenges they face in exporting there.“My message to companies is not to let this stop you. There is a wealth of opportunities on offer in this market. UKTI, through its local teams, can help you prepare and research the market thoroughly.”• PHOTOGRAPH SHOWS: Vince Cable (left) during his three-day visit to Moscow

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