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23 October, 2012 - 10:47 By News Desk

Trade advisers share pearls of wisdom in Cambridge

Liz Basing, UK Trade & Investment regional director for the East of England

Cambridge stages a flagship event in November designed to prompt more SMEs to explore exports to boost their bottom line. UK Trade & Investment (UKTI) is spearheading an ExploreExport day at Duxford on November 12 as part of a nationwide Export Week.

Major trade hotspots are in the spotlight and a battery of international trade advisers will be on hand throughout the day to give new exporters the confidence to go global.

UKTI regional director Liz Basing said Export Week was a real ‘must-do’ for firms across the region interested in developing their international business. UKTI is putting on a broad variety of events – some geared towards companies just considering exporting and others designed for seasoned campaigners looking to sell into new and more challenging markets further afield.

UKTI staff from British Embassies in over 60 markets will be available at the Duxford event to advise companies on how best to approach doing business globally.

“I would urge any business looking to grow to engage with the opportunities that Export Week presents,” Basing said.

To demonstrate the potential business awaiting successful exporters, Basing reiterated the trade figures for the second quarter of 2012, published in Business Weekly in September. They demonstrated that regional exports increased almost eight per cent year-on-year to £27.46 billion compared to a 5.5 per cent increase for the UK overall.

The notable growth was in exports to non-EU countries, Basing revealed. They increased 18 per cent year-on-year to £11.1bn with exports to China up 11 per cent, Russia up 49 per cent, Japan up nine per cent and exports to the US starting to recover well – increasing eight per cent after a period of relatively low growth.

Basing said: “In the East of England we continue to increase exports year-on-year. And it’s great to see that exports to markets further afield continue to grow. For the East of England, non EU markets saw an 18 per cent increase in exports year on year. But we simply can’t afford to rest on our laurels. To get growth, we need even more companies to export.”

Now in its fifth year, ExploreExport offers both experienced exporters and those new to exporting the chance to explore new business opportunities by meeting face-to-face with market experts from around the globe through a series of one-to-one meetings, workshops and the Exhibitor Zone. After a sell out event in 2011, UKTI says demand is expected to be high, so companies are advised to register early to join up to 400 other delegates in learning about the opportunities and challenges of exporting. 

Event Programme

09.00 Registration09.30 Plenary session begins – concurrent 1-2-1 meetings 11.15 Plenary ends11.30 Workshop stream 1 and 1-2-1’s continue • Global Reach, Local Insight – Anton Rudgalvis UKTI East • ECR - SEO for Internationalisation – Steve Sharp, ECR • HMRC dealing with customers outside the UK – Ray Ward, HMRC • Doing Business in Russia – David Cant, Albion Overseas • Doing Business in Turkey – Sinan Akkaya, UKTI Turkey

12.30 Lunch

13:30 Workshop stream 2 and 1-2-1’s continue • Is exporting for me? – Steve Exon • Searching for, selecting & managing agents & distributors? – Roger Baker • Doing Business in Canada – Tish Nicholls, UKTI Canada • Doing Business in China – Steve Toogood & Chris Cotton • Winning Aid funded business – Mile Fisher, UKTI Austria

14:30 Workshop stream 3 and 1-2-1’s continue • Write an export plan – Roger Baker • Financing International Business Growth – Speakers: UK Export Finance - Gill Targett Adams, London Stock Exchange & Lloyds Bank • Doing Business in Brazil – Martin Whalley & Steve Graham, UKTI Brazil • Doing Business in Mexico – Luis Callette, UKTI Mexico • Doing Business in Poland – Anna Michalska, UKTI Poland15:30 CloseThe Cost of attending is £50 + VAT, which includes entrance to the event along with the option to either:-• Make four 1-2-1 appointments with the commercial officers or market experts of your choice, per person during the morning plenary session • Attend three workshops per person during the late morning and afternoon • Or attend the morning plenary session including presentations from: Nick Baird, chief executive of UKTI and Sir Richard Needham, president of the British Exporters Association followed by a short Q & A session.Followed by a selection of:- • Attending up to three seminar sessions per person • Making up to four 1-2-1 appointments with the commercial officers or market experts of your choice, per person.

• PHOTOGRAPH SHOWS: Liz Basing, UK Trade & Investment regional director for the East of England

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