Spain to gain from UK training
JODA Training in Suffolk has broken into the growing Spanish training market with the help of Enterprise Europe Network.
The workforce development company deliver a range of bespoke leadership, management and interpersonal skills training throughout the UK and have now turned to mainland Europe’s emerging skills sector for growth.
“For many continental companies workforce development is a new concept”, said Simon Chater, managing director of JODA Training. “Numerous Spanish businesses are currently undergoing a process of restructuring their workforces, new skills are required and managers are recognising that they need to invest in the staff they have left.”
Mark Hofman, a European Trade Advisor at Enterprise Europe Network has been working with Chater for six months to help his business secure appropriate partners in Europe. He said how JODA Training was advised to develop an export strategy and subscribe to EEN’s pan – European business co-operation database – a directory of nearly 8000 partnership opportunities throughout Europe.
“My role is to help East of England companies find business partners in Europe”, said Hofman. “I felt JODA Training could benefit from our partnership service and increase their overseas sales. Once Simon and I had agreed what a potential partner would look like, I began researching would-be associates through our extensive network of offices in Europe.”
Enterprise Europe Network has over 600 partner organisations in 54 countries in Europe and beyond, including Chambers of Commerce, Trade Associations, Regional Development Agencies, Growth Clusters and Universities.
After an extensive partner search Mark found the Instituto de la Innovacion (IVAI), a higher education institution in Valencia willing to forge a joint venture with JODA Training. And following a successful first series of courses earlier this year the new Anglo – Spanish partnership have plans to roll out their suite of programmes throughout the Spanish market.
However JODA Training’s overseas ambitions are not only limited to the Iberian peninsula, the Bungay based business have recently started researching additional European markets.
“I’m also looking at the Central and Eastern European region” says Simon “A few weeks ago I visited the Czech Republic as part of an EEN trade mission, you can see the potential and the EU funds are there to help”.
For more information on how Enterprise Europe Network can help your business call 0845 641 9955 or email enterprise.europe [at] eeneast.org.uk
• PHOTOGRAPH SHOWS: Simon Chater