UKTI country profile – Ireland
Vicki Caplin from UK Trade & Investment (UKTI) Ireland talks about the opportunities for East of England businesses in Ireland
1) What would be your advice to East of England businesses looking to do business in your market for the first time?
• British companies wishing to enter and /or develop their business in the Irish market are advised to undertake as much market research and planning as possible. UKTI’s team in Ireland, with its wide local knowledge and sector experience, can assist in this.
Assistance includes, but is not limited to: Provision of market information; Validated lists of agents, distributors, other contacts as required; Key market players or potential customers in the Irish market; Establishment of interest of such contacts in working with you; and organising seminars or other events for you to meet contacts and promote your company in the Irish market; and more.
2) Why is now a good time for East of England firms to be looking to do business in your market?
• Ireland remains the largest export market for food and drink. In 2012, the UK exported £3.2billion food and drink products to Ireland. Agri-food was identified in March 2012 in the Joint Statement issued by the Taoiseach and Prime Minister as a key area for cooperation between the two countries.
This lead to the development of the first ever UK-Ireland Food Business Innovation Summit in May 2013, supported by UKTI and brought over 300 leading UK and Irish food organisations together to discuss the key opportunities that exist for innovation in the food sector and the considerable potential for closer co-operation in the agri-food sector.
The summit set the groundwork for a new era of collaboration across the two islands to help increase growth and competitiveness by reinforcing our innovation capacity and helping towards the development of a wider European focus on innovation.
3) What are the key opportunities for East of England companies looking to approach your markets?
• With the same language, similar tastes, business etiquette, culture, customs and close proximity, Ireland is an ideal export market for East of England companies.See UKTI for further details