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7 May, 2014 - 11:34 By News Desk

East of England companies welcomed in Romania


Businesses from the East of England and East Midlands regions participated in more than 80 meetings over three intensive days on a ‘first class’ visit to Romania during ‘Export Week’.

Enterprise Europe Network in the East of England and the British Romanian Chamber of Commerce organised the trade mission which also included an in country briefing by KPMG and BRCC CEO Richard Reese on doing business in Romania.

Mark Hofman, an EEN Trade Adviser who directed the visit said the trade mission was an ideal opportunity for businesses interested in Romania to receive a hand held introduction as part of an organised visit.

“Romania is close to home and highly accessible with a number of airlines providing frequent services to Bucharest and beyond, which can be important if you need to maintain regular contact.

“Appointing an appropriate business partner and understanding the local business culture are crucial if your company is going to succeed; once this has been achieved you can expect to be in Romania for the long-haul,” he added.  

Hofman was accompanied by key representatives from a range of sectors including healthcare, manufacturing, agriculture, vocational training, IT, interior design and retail along with delegates from the Derbyshire and Nottinghamshire Chamber of Commerce.

Romania is currently experiencing one of the highest rates of economic expansion in Europe, with the South-East European country forecast to grow by 2.5 per cent this year by Eurostat.

Vic Donaldson from Luton based Water-to-Go Ltd, whose company have developed NASA NANO technology into a water purification system highlighted the organisation of the trade mission as a significant factor contributing towards the overall success of his visit to Bucharest. He said: “The organisation of this visit by EEN was first class, as was the quality of matchmaking partners we were introduced to. Within a three day period, we were able to identify potential distributors and a partner locally for our business. The advice provided by both EEN and the BRCC was invaluable, I will certainly use this service again in the future to develop new markets for our product.” 

A business reception hosted by the British Embassy in Bucharest was also organised for delegates where Acting British Ambassador to Romania, Esther Blythe and BRCC President Ray Breden officially declared the revamped bilateral Chamber open for business. 

With a population of over 21 million, Romania is the second largest Central Eastern European market. During the 2000s growth peaked at 8.4 per cent, on a par with China, as entry into the European single market fuelled confidence and rapid development in the Romanian economy.

Enterprise Europe Network has 20 offices throughout Romania, for advice and support on finding new business partners in Europe, or to arrange a meeting with an EEN adviser call 0845 641 9955 (option 2) or email enterprise.europe [at]

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