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7 January, 2016 - 13:26 By Judith Gaskell

Cider and parking meters – New growth markets for exporters

Alan Pain of UKTI

Eastern Europe, the Middle East and India are set to be major growth areas for East of England companies looking to do business overseas in 2016.

Poland, UAE, the Czech Republic, Qatar and Egypt, along with India and Canada, showed growth in this region in the last three months’ figures recorded by HMRC. 

Overall Germany, the US, Ireland, France and the Netherlands were the largest export markets for this region in 2015 but UKTI East regional director Alan Pain urges exporters to push for fresh trade frontiers.

He said: “While the United States and Western Europe continue to be our largest export markets, these other countries are showing significant growth in all types of business areas from the supply of parking meters in Egypt to high quality cider in the Czech Republic.

“Companies wanting to expand their business overseas should definitely be thinking about these parts of the world.”

Among other current business opportunities available in these countries are the supply of lab equipment to Poland, renewable energy and biodiversity management in Egypt, agricultural and medical diagnostics equipment in India, partnerships with universities, e-learning and support for Expo 2020 in the UAE, online retail, a water theme park and opportunities with the World Cup in Qatar and British cheeses in the Czech Republic.

One local company working in the Middle East as well as many other parts of the world is Aviform, the Wymondham, Norfolk based manufacturer of animal nutrition and supplements for horses, racing pigeons, dogs and cage and aviary birds. The company also manufactures and supplies sports nutrition under the Muscleform brand.

Spokeswoman Judy Starke said: “Not knowing the customs and legislations of a country is the hardest part of exporting. It’s just taken us a year to set up doing business in the Emirates, Qatar and the Gulf States. Lack of experience has been an issue but it’s growing all the time, helped by UKTI. They have been really good with coming back with contacts and giving advice and support on how to sell in these countries.”

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