Aqdot sniffs business growth with Elementis alliance
Cambridge ChemTech business Aqdot has joined forces with speciality chemicals giant Elementis to boost quality of products in the global anti-perspirant and deodorant market.
The tie-up means that the Elementis Personal Care Business will exclusively sell Aqdot’s AqFresh™ odour capture and smart fragrance release solution for use in key formulations.
AqFresh™ has been shown to significantly enhance odour elimination and is proven to be capable of removing body odours for prolonged periods of time. Its controlled and triggered fragrance release also provides long-lasting delivery of a full-fragrance experience and this combination of benefits is ideal for the anti-perspirant and deodorant markets.
Elementis is one of the UK's largest speciality chemicals and personal care businesses, with extensive operations in the United States, Europe and Asia. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index with revenue of almost $1 billion.
Tim Wright, CEO of Aqdot said: “We are delighted to partner with Elementis in the anti-perspirant and deodorant product category given their strength in the global market.
“We are confident that Elementis’ expertise and go-to-market capabilities will rapidly create significant value for their customers and consumers around the world with AqFresh.”