Azuri broadens capability in Kenya
Cambridge business Azuri Technologies, the first company to launch a complete pay-as-you-go solar TV package in Kenya, has announced a partnership with StarTimes to bring wider choice of content to its off-grid customers.
The partnership will see customers acquire a solar home system including a 24” LED TV with Free-to-Air and up to 40 StarTimes channels delivered via either a TV aerial or satellite dish on a pay-as-you-go basis.
StarTimes Media is the leading pay television provider with access to over 100 local and international channels including sports, documentaries, kids, music, news among others.
Azuri customers will be able to watch TV for up to six hours per day on the StarTimes Basic bouquet. The system also provides lighting from four high efficiency LED lights, a USB phone charging point, rechargeable torch and radio.
Azuri CEO Simon Bransfield-Garth noted the benefits of providing households with access to broadcast content.
He said: “We are hugely excited about the partnership with StarTimes and the opportunity to expand the range of content available to our customers. TV is rapidly emerging as the must-have service after lighting, bringing not just entertainment but also many powerful social and educational benefits to the household.”
According to recent market research done by Azuri, some customers value TV more than basics such as lighting.