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6 August, 2020 - 13:02 By Tony Quested

Bango and Nonvoice combine to accelerate 5G app adoption

Cambridge mobile payments ace Bango is blazing a fresh trail by working with Nonvoice, a globally leading 5G app agency. Through the Bango Marketplace alliance Nonvoice will accelerate the adoption and success of its network of 5G app developers.

Nonvoice is the world’s first agency to focus on the opportunities for 5G apps, establishing new distribution channels and investment sources for innovative apps by providing access to its widespread distribution network.

This spans North and South America, Asia, Africa and Europe and leverages connections with technology giants including Amazon, Apple, Microsoft, Google and Facebook as well as major local Internet companies in China.
Bango Marketplace accelerates app developer revenue growth by enabling them to focus their marketing on new users proven to make in-app purchases, and on new users that pay for similar apps.

Launching an app by marketing into an audience of users that is proven to pay for similar apps is typically nine times more effective in getting subscriptions or in-app payments compared with conventional ‘spray and pray’ demographic-only marketing. 

By selecting audiences from Bango Marketplace, Nonvoice can ensure that innovative apps get a faster return on marketing, giving a faster return on investment and bringing the benefits of 5G to a broader range of users.

Nonvoice will be working with the Bango Marketplace data scientists to identify new paying user segments that are optimised to the most advanced and innovative premium apps. 

Bango expects to develop and test special purpose ‘5G audiences’ by using Nonvoice’s expertise and data and some of these will be made generally available through Bango Marketplace.

Nonvoice CEO Simon Buckingham said: “Partnering with Bango to use this innovative way to increase the number of people who can enjoy the full experience of leading revenue generating 5G apps is an exciting opportunity. 

“We are always eager to improve the return on marketing investment for our clients. Focusing marketing using Bango Audiences has shown up to a nine-fold increase in conversion to payment and we can share our expertise more widely through Bango Marketplace.”

Ray Anderson, executive chair at Bango added: “We welcome Nonvoice as a partner in our recently established Bango Marketplace Partner Program and look forward to working with them to support the ambitious growth objectives of their clients. 

“Our data shows that users with 5G handsets and connectivity generate a higher average revenue per user (ARPU) than a general consumer. 

“By focusing on the highest spenders, app launches generate their first revenues faster, making further investment both easier to obtain and higher yield.”

Anderson subsequently posted on LinkedIn: “Nice to be doing business with Simon Buckingham and his team again. Seems like the last century when I was discussing the idea of internet on mobile phones with Simon when he was setting up Ringtones.com. Hang on a minute – 1999 – it actually was!”

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