Bango launches SoftBank payment option for Amazon
Cambridge mobile commerce company Bango has won another significant piece of global business – this time with Japanese giant SoftBank Corp, which owns Arm in the UK’s technology hotspot.
Bango reveals that it has enabled carrier billing for SoftBank on Amazon.co.jp. Amazon customers with a SoftBank mobile phone account can now pay for goods, membership fees and subscription services and charge the cost to their mobile phone bill.
To use this payment option, a SoftBank subscriber simply adds carrier billing as a payment option in their Amazon.co.jp account and then purchases can be made from any device, with the cost charged to their phone bill.
Bango now powers carrier billing for Amazon.co.jp across Japan’s three largest operators, adding SoftBank in addition to NTT Docomo and KDDI.
With 177 million subscriptions (source: Statista 2020) across a population of 130m (source: World Bank), Japan is one of the most highly penetrated mobile markets in the world.
Carrier billing enables customers to make purchases instantly, without the need to enter their card details online. It is a highly effective way to acquire, monetise and engage customers: Bango technology ensures payment reliability, security and customer success.
Bango CEO Paul Larbey said: “Japan’s high spending population leads the world in mobile commerce. Charging the cost of goods to the phone bill is a widely adopted payment method with billions of dollars in online purchases charged to Japanese phone bills.
“The Bango Platform meets the challenge of delivering carrier billing at scale, ensuring global retailers can provide customers with the convenience and security they want from a payment method.”