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26 October, 2016 - 13:09 By News Desk


playfusion. digital games, cambridge

Founded by former Jagex CEO Mark Gerhard, PlayFusion specialises in creating digital games that provide what the founders call “unparalleled interactive play experiences in conjunction with toys and video.” 

It launched its pioneering game Lightseekers on Kickstarter – the first game to combine not just toys-to-life video gaming but also elements of trading card games like Pokémon and Magic: The Gathering into a game that can be played (and played with) in a variety of ways at the same time.

In partnership with toy manufacturer Tomy, the launch of the game involved collectible cards for a tabletop gaming experience, action figures for imaginative play, and a video game that uses Bluetooth to identify when the toys are nearby to allow for the game – playable on tablets – and the toys to interact in an immersive way. 

Worldwide online games leader NEXON Korea Corporation injected strategic investment in the business in March 2017.

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