Agrimetrics provides, connects and analyses complex data to drive greater productivity for agrifood businesses and deliver food sustainably. The company aims to help solve the global challenges of economically, ethically and environmentally sustainable food production through the use of data, analytics and artificial intelligence.
Agrimetrics was created in 2016 with Government, academic and industry backing to unlock the value and insights held in data being generated across the agrifood sector.
Its four founding partners of Rothamsted Research, University of Reading, NIAB and SRUC provide Agrimetrics with access to world leading expertise and capabilities in data science, smart analytics, bioinformatics, translational research and knowledge exchange in soils, crops, livestock, food and sustainability.
Field Explorer is the company’s latest product line which provides access to data on weather, cropping and soil for 1 or all 1.45 million fields in the UK. It offers the food and farming industry access to critical field-level parameters in one place.