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16 February, 2017 - 11:12 By Kate Sweeney

Cambridge focus on incubating for disruption

corporate venturing, enterprise tuesday. cambridge

While Cambridge leads the world in many fields of technology it has only in recent times woken up to the advantages of corporate venturing – direct corporate investment into external startups.

Superchip architect ARM Holdings has led the way with investment and support for companies such as Simprints and PragmatIC Printing. Now there is a new awakening as other businesses in different sectors realise the advantages of the business model.

The beacon is passed on to budding entrepreneurs next week at Cambridge University. Cambridge Judge Business School’s latest Enterprise Tuesday event on February 21 addresses: ‘Incubating for Disruption: Collaborative Business Models.’

Guest speakers are Matt Meyer, CEO of law firm Taylor Vinters; Tim Pullan, founder and CEO of ThoughtRiver and Zeev Fisher, founder of Pekama in a session chaired by Shirley Jamieson of Cambridge Enterprise.

The session will offer key takeaways for anyone interested in collaborative business models – when, why and how they can deliver value.

More specifically, the speakers will share their experience of how collaboration through incubation can work between an established business and potentially disruptive startups.

How might this be different for the organisation and for the individual? What kind of mind-set and business culture is required to grasp the opportunities and process the challenges?

The keynotes aim to illustrate how negotiation and the leveraging of networks can lead to mutual benefits without necessarily having a predetermined structure.

They will also talk about what it takes to develop a culture that encourages new ideas and provides support. De-risking and increasing capacity can become real possibilities if you work together.

What counts in this context may not be the obvious nor is it necessarily predetermined. What does it take to be open to disruption, appreciate the alignments of interest and see the long-term gains?

Taylor Vinters is supporting the session although Matt Meyer will focus on the potential benefits when a big business acts as an investor, collaborator and incubator – particularly a situation where they’re technology startups  potentially disrupting the incubating ‘parent’ company.

Taylor Vinters is speaking from strength as it is incubating all three startups featured at the event.

More details are available at www.jbs.cam.ac.uk/enterprisetuesday

Kiss Communications

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