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15 February, 2015 - 10:55 By Tony Quested

Judge’s upbeat verdict on Cambridge entrepreneurship

Sir Paul Judge - urging startups to be global from Day One

Cambridge alumnus and international entrepreneur Sir Paul Judge will emphasise the importance of understanding globalisation trends for startups, spin-outs and larger companies when he addresses the Enterprise Tuesday event in the city on February 17.

Sir Paul’s original career was at Cadbury Schweppes where he led the buyout of their food companies to form Premier Brands. He has subsequently mentored and invested in many business ventures as well as social enterprises.

Judge Charitable Foundation became the key benefactor of the business school back in 1990.With the School celebrating its Silver Jubilee this year, Sir Paul told Business Weekly he was excited by the progress made to date and by the plans for a major, multi-million pound expansion.

He will talk to Enterprise Tuesday delegates about leading globally but in the context of diversity and creativity. Sir Paul said: “The economic balance has shifted around the world – and this is not all about economics. The world has many different cultures and is extremely diverse and business schools such as Judge attract people from different nations and engage with them to teach best practice in entrepreneurship.

“Judge Business School celebrates its 25th anniversary this year and I have been very pleased by its progress and by associated initiatives such as the Centre for Entrepreneurial Learning which hosts Enterprise Tuesday and itself has just celebrated its own 10th anniversary.

“The FT has just rated the Judge as the 13th best business school in the world and as the best one-year MBA in the UK and it is also top for research excellence in the Government’s assessments. So I would say it has been pretty successful.

“It was the sale of Premier Brands that provided the means to enable the charitable trust to make an endowment to Cambridge to develop the business school. I heard about the vision at one of the university’s first Cambridge development receptions, held at Buckingham Palace and hosted by Prince Philip who was the University Chancellor.This highlights the value to be drawn from academia-industry collaboration.

“I then talked to Professor Stephen Watson about Cambridge’s plans and together we set about identifying  premises in the city centre for a dedicated business school, engaging with architects and so on.

“At the time the university did not really believe in trade and management studies was tucked away in  the engineering department. There were no dedicated facilities.

“We found the old Addenbrooke’s Hospital site on which the Judge Business School now stands and it was ideally central. We launched the School in 1990; It took about five years from drawing board to build and the Queen opened the School in March 1996.

“It has gone from strength to strength with 150 full time MBA students, 50 executive MBAs and some wonderfully innovative PhD and other courses and programmes.”

Sir Paul will tell attendees next Tuesday that the Centre for Entrepreneurial Learning had not simply played a pivotal role in the profile of Judge Business School but also had helped Cambridge to become an extremely powerful technology cluster.

“It is fantastic to see the support Shai Vyakarnam and his team at CfEL have engendered for Enterprise Tuesday, Ignite and other programmes from top companies, executives and serial entrepreneurs in Cambridge and the UK.

“They have regularly given free help and advice to encourage budding entrepreneurs, especially in the IT and life science arenas. The power of the cluster has been further evidenced by AstraZeneca’s decision to bring its global headquarters and R & D labs to Cambridge.

“Other global players are expanding or moving here so CfEL and Judge Business School are at the heart of an extremely efficient and united technology cluster – and a great environment for turning early stage ventures into established SMEs.”

Sir Paul’s talk next Tuesday is part of an event chaired by Dr Vyakarnam and which runs from 6-9pm at Lecture Theatre 0, Department of Engineering, Trumpington Street, Cambridge. The session is being sponsored by Cambridge superchip designer ARM Holdings.

To find more details about this and other events visit:

PHOTOGRAPH: Sir Paul Judge



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